Product Discovery using Design & Content
Research
Knowing is being
Product Design Research
2 WEEKS
A repository of curated current & relevant designs (UI screenshots) guiding our own design decisions.
User Research
2-4 WEEKS
User Persona Maps at key touch points in current User Journey Map leading to hidden and expressed needs, current behaviour, biases
Market Research
2-6 WEEKS
Insights into existing products in the chosen domain: product, B. model & pricing. Curating valuable inputs for writing PITCH deck.
Product Design
Thinking with hands
User Story Mapping
1-2 SESSIONS
Product Narrative that serves as a North Star for rest of the project. Get ALIGNMENT on who, why and what should we solve.
Paper Prototyping
2-6 WEEKS
A set of frugal UIs reflecting product narrative including EPIC wise wireframes for ideating an optimal design solution.
Prototype in Figma
* WEEKS
High Fidelity Screens ready for dev, checked for accessibility. Product design ready for development.
Brand & Narratives
"It's only words and words that all I have... to take your heart away"
Brand Identity Design
2-4 WEEKS
Clear positioning of the brand and the product defining brand narrative, persona, voice, identity, and a style guide.
Copy & Ux Writing
2-4 WEEKS
A well written content for the website/app reflecting the product narrative and driving engagement.
Pitch Decks
2-4 WEEKS
A narrative that invokes action. Investor pitch deck, marketing pitch deck & partnership pitch decks.
Accelerate Product Discovery
STRATEGY
STRATEGY
STRATEGY
- Ask the right questions.
- Solve the right problem.
- Build the right product.
DESIGN
STRATEGY
STRATEGY
- Visualise your idea
- Build a prototype in Figma
- Get to the right product
CONTENT
STRATEGY
CONTENT
- Right product narrative
- Copywriting
- Ux Writing
Selected Clients
Speaking Engagements
Past Workshops & Events
